Come Closer: How Tourism Is Shaping the Future of Nations Anita Mendiratta

ISBN: 9781450759434

Published: June 1st 2011

Hardcover

168 pages


Description

Come Closer: How Tourism Is Shaping the Future of Nations  by  Anita Mendiratta

Come Closer: How Tourism Is Shaping the Future of Nations by Anita Mendiratta
June 1st 2011 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 168 pages | ISBN: 9781450759434 | 4.18 Mb

An invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourismMoreAn invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety and green tourism, COME CLOSER offers a framework for strategic and practical tourism economy management and competitiveness.

The book includes valuable direction for managing the fine balance of government and private industry in tourism to create shared, sustainable destination growth. Using emotive anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth, Mendirattas collection of topics helps introduce critical aspects of tourism sector development.



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